If you can
digitize it, you can sell it. Selling e-goods like
e-books, e-subcriptions, e-photo collections,
e-music, e-clip art, e-sounds, cartoons/art/illustrations, database
products/software takes the Internet beyond a communications medium.
When you sell e-goods, the Net becomes a frictionless, automated distribution
channel, too. No products to handle. No boxes to pack. No courier to ship.
Just electrons, speeding through the Net to your customer, while dollars speed
in the opposite direction to you.
This is "e-business at its most efficient."
However, don't
jump to create your e-product and your sales site too quickly. This is
what most e-goods vendors do, which is why the vast majority fail. They start
wrong... so failure is pre-determined.
This site shows you how to do it better than just "right" or "properly" -- it
shows you how to do it perfectly.
The key to success is to first master a niche. The Web, when properly
used, is the ultimate niche marketing-and-selling vehicle. It is the
ideal situation for those who want to sell digital products to carefully
targeted markets.
To Succeed Online, You Must Start Where They Start...
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Online, people search for information, look for solutions -- they are not looking for you. Give them what they want by converting your knowledge into high-quality, in-demand CONTENT. |
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Your theme-based topical content ranks high at the Search Engines, attracting free, targeted TRAFFIC... interested, open-to-you visitors. |
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Develop
trust and confidence ("PREsell") by OVERdelivering relevant,
original, high-value information to these motivated pre-customers. Then... and only then... |
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MONETIZE
your warm, willing-to-buy visitors by selling your e-goods and
by building additional income through Google Ads, finder's fees and other
techniques. Diversify into multiple streams of revenue to maximize income, growth and stability. (SBI! provides excellent opportunities to develop multiple streams of revenue -- more on this below.) Monetization is the easy part -- it flows from traffic the way electricity flows from a river through a dam. But monetization does not matter until your "visitor-river" delivers hundreds (at least) to your site (every day)... and your content PREsells them. PREsold traffic is the hard part -- this is where 98% of small businesses fail. And this is what SBI! delivers. Once you have PREsold traffic, then blend in monetization options to build a thriving, diversified business. Follow the step-by-step 
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To succeed online, you must build your own niche/theme-focused business... and that means building your own targeted traffic... your own clientele, from the ground up.
The basic Site Build It! ("SBI!") process,
as with any product or service (or however you plan to monetize), remains the
same...
1) Develop your own site in the niche that you know and love (a
"Theme-Based Content Site").
2) Fill that site with high-value content. This is the foundation.
3) Use that content to attract your own niche-targeted traffic.
4) Build a following through your own e-zine.
5) Use your e-zine and site content to PREsell your targeted visitors.
And finally...
6) Convert that PREsold, warm, willing-to-buy traffic into sales of your
e-product.
7) Diversify your revenue plan to include other models (ex., AdSense,
affiliate income, services, etc.), all related to your theme.
The sale of e-goods is a natural extension of the information-providing nature
of your Theme-Based Content Site. The right e-products can grow a substantial,
profitable online business, with many options for adding other revenue sources
as you grow.
Before we go any further, let's be clear on the difference between...
Selling E-goods Online is a Dream Come True
And SBI! Is Fully E-commerce Enabled
Can there be a better business in the world?...
1) Nothing to "manufacture."
2) Nothing to pick, pack, and address.
3) Nothing to ship.
4) Nothing falls off the back of the truck.
5) Totally automated. Sales occur overnight while you sleep. (Just
plug-n-play best-of-breed solutions into your SBI!
site and you're ready to accept payment and ship product.)
6) When you make sales, inventory does not decrease.
Simply create great electronic products, get paid by credit card in real-time,
boosted by thousands of affiliates who refer traffic to you, and enjoy the
impact you make on others' lives, as well as your more-than-self-sufficient
income.
How easy is this?
How "do-able"?
Consider Michael Boyter, from Wasilla, Alaska. He runs another successful
SBI! site,
familyhistoryproducts.com. He creates excellent content about a theme that
was originally an interest of his... genealogy and family autobiographies.
From the beginning, Mr. Boyter knew that he wanted to sell an e-book called
Memorygrabber. But no one, of course, on the Net, is looking for Michael
Boyter or Memorygrabber. Instead, they look for information or solutions
about a wide variety of topics related to genealogy, writing your own
autobiographies, family history, etc.
Building a Theme-Based Content Site delivers the information people seek.
Actually, it OVERdelivers it. And SBI!
showed Michael how to write it so that Search Engines like his content, too --
actually, it did more than "show" him. It provided all the tools he needed
(including step-by-step online "guru-in-your-ear" help and the Analyze It!
module to perfect your pages).
So... interested, motivated people find his site. Thousands of them. They
are PREsold by the excellent content. And then they discover Memorygrabber.
| Hard Goods? E-goods? |
| We use the
term "e-goods" to refer to electronic products. You cannot touch them
since they are purely digital. Examples include e-books, digital photos,
software. They are shipped by e-mail or direct download from a Web site. On the other hand, we use the term "hard goods" to mean anything that can be touched. These are physical products that cannot be transmitted "via the Net" but rather are shipped by mail or courier. For example, an oil painting, but not an electronic scan of that painting (that would be an e-good). This site does not discuss hard goods. If you are interested in selling hard goods, click here. Actually, you should review that site anyway -- it contains important background information that is relevant to the sale of e-goods. |
Compare the
SBI! process and execution of
familyhistoryproducts.com with the "standard approach" used by the 97-98% who
fail (even though they may have great products and beautiful sites). Here is
what the vast majority do...
STEP 1) Create e-product.
STEP 2) Create site to sell e-product.
STEP 3) Add sales and fulfillment solution.
STEP 4) Die due to lack of traffic.
Here is what SBI! users do...
Create a product. Yes, the first step is the same. While you are
preparing the business side of things, you should be developing your product, of
course.
Perhaps an e-book (the site serves as the PREseller for the premium information
in your e-book). Or maybe e-photo collections of Norwegian coastal fishing
villages. Your own e-music, Radiohead ringtones, themed e-clip art, exotic
animal e-sounds, e-cartoons/art/illustrations, database products/software.
Whatever excites you... and your clientele!
Regardless, it must be a good, preferably great, product.
That can take some work. So start early.
While the first step is the same, there is one big difference...
SBI! users realize, right from Day 1 of product
development...
The e-product will be an extension, "the logical next step," of a Theme-Based
Content Site.
All the other steps are radically different, as are the results. In
SBI!, the "sales site" is merely part of an
all-encompassing site that provides great content about many topics related to a
theme that is, in turn, related to the actual e-product.
Collecting payment and delivering the product in an automated way? That is the
easiest part of all. There are literally hundreds of services doing this. And
SBI! is compatible with most of the leading
plug-n-play services... it's as easy as copying-and-pasting a bit of HTML.
Most small businesses fail because of poor process. They prepare to sell and
collect money, before they have built content to deliver what their PRE-customers
really want... information. The results, unfortunately, are inevitable.
If the process is so simple, why do so many people still fail? Well, those few
who do understand this "content-from-the-ground-up" process usually lack the
right collection of tools to remove the complexity and tedium of building a
successful online business. The solution...
SBI! delivers both... the process,
and all the tools necessary, integrated seamlessly.
Click here to review the process that SBI!
users follow (opens new window). It's all about delivering
the content that your target market seeks, PREselling them, and then (and only
then) converting traffic into sales.
Everyone focuses on "collecting the money." That part is so flashy -- there are
literally hundreds of plug-n-play, copy-and-paste e-services that make it easy
to clear credit cards, fulfill orders automatically, etc. Copy-and-pasting an
automated order-taking/fulfillment system into your site is a snap -- you can
paste all the top plug-n-play services into your SBI!
Theme-Based Content Site.
But almost everyone, except SBI! users, seem
to fail on the hard part...
Build high volumes of targeted visitors, and then
PREsell them into warm and willing-to-buy customers.
This is where most small businesses fail. No
traffic.
This is where SBI! users succeed. Lots of traffic. Warm, PREsold,
willing-to-buy visitors, who are about to become customers... lifetime customers
who generate substantial profits.
Important background reading...
1) Become an
Infopreneur (click to visit full Infopreneur site)
"Sell" what people want and search for, on the Net... information. This
is the foundation, no matter how you plan to use the Net to build a business.
Obviously, the information on a Theme-Based Content Site should be tightly
related and lead naturally into the sale of your e-good. While e-goods may be
your primary monetization model, additional revenues can be added via
Google AdSense
and
affiliate income.
2) Selling Hard
Goods
While hard goods are clearly different than e-goods,
the hard goods site
has many important points that are relevant to the marketing and selling of
e-products. Review this site to deepen your comprehension.
3) Selling
Services
When you write a book, you become, de facto, "an expert." Your e-book may
be just as important to credentialize you, as it is for its direct sales. Why?
Because many people prefer to hire "the person who wrote the book," rather than
do it themselves. So, if your planned e-good could possibly lead to selling your
services a bit further down the road,
plan for that
now by reviewing this site about selling your services.
The above background reading should round out your understanding of how the
selling of e-goods can be both highly profitable and low-risk. Blend in
other monetization models to build a strong, diversified and growing online
business.
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Purchase SBI! today. Use it. Even register your domain name (it's included in the price). If at any point in time SBI! does not exceed your expectations, we will refund you immediately and you can keep the domain name that you registered as our thank-you for giving us a chance at your business. Only by trying can you discover what you and SBI! will accomplish together. And we take all the risk while you try.
No
other package comes with this Guarantee of Success,
because quite frankly, there is nothing else
that compares to Site Build It!.
"Venture nothing,
and life is less than it should be."
Malcolm Forbes
(1919-1990)
Take advantage of our
Money-Back Satisfaction & Success Guarantee.
Use it to convert your purchase into a
"no risk take-it-home-for-a-test-drive" trial.
In other words...
Purchase and then decide.
You're fully covered by the Guarantee.
From Theresa Coffey, TNT Editor...
If you can digitize it, you can
sell it. Selling e-books, digital photo collections, MP3s, clip art, e-sounds,
cartoons/art/illustrations, or software takes the Internet beyond a
communications medium.
When you sell e-goods, the Net becomes a frictionless, automated distribution channel. No products to handle. No boxes to pack. No courier to ship.
It's e-commerce at its most efficient!
But like anything in life, it all begins with the right approach. Most small businesses fail because of poor process. They prepare to sell and collect money, before they have built content to deliver what their PRE-customers really want... information.
The "standard approach" used by the 97-98% of e-tailers who fail (even though they may have great products and beautiful sites) is...
Here is what you need to do in order to join the 2% of smart e-merchants who succeed on the Net...
STEP 1) Create a great product that is of value to your targeted market. That can take some work. So start early. Perhaps an e-book (the site serves as the PREseller for the premium information in your e-book). Or maybe software or MP3s -- whatever excites you... and your clientele!
STEP 2) Realize, right from Day 1 of product development that your e-product will be an extension of your Theme-Based Content Site. It's all about delivering the content that your target market seeks, PREselling them, and then (and only then) converting traffic into sales.
For the full discussion on this critical offline-to-online mindshift, click here.
STEP 3) Follow the SBI! process as outlined in the Action Guide and the online help.
The right approach is based on the understanding that creating Valuable Content (i.e. Information) comes before Traffic which comes before Monetization (i.e., Collecting the Money).
Michael Boyter, from Wasilla, Alaska, is a great case study to check out. On his successful SBI! site (familyhistoryproducts.com), he creates excellent content about genealogy/family autobiographies and sells an e-book called Memorygrabber. Michael also monetizes his high volume of targeted traffic via...
1) AdSense -- Google AdSense ads contribute a healthy monthly stipend.
2) Affiliate income -- By referring visitors to non-competing merchants with affiliate programs, profits are boosted even more.
3) Joint ventures -- Michael leverages his site's high traffic by selling related products created by others, merchants who are either offline or who are online but don't have the volume of traffic that SBI! and familyhistoryproducts.com have built.
Take-home lesson?
Collecting payment and delivering an e-product in an automated way will not be the difficult parts of your online business. There are literally hundreds of services doing this. And SBI! is compatible with most of the leading plug-n-play services... it's as easy as copying-and-pasting a bit of HTML. Visit the Resources HQ for more information.
The key is to build high volumes of targeted visitors, and then PREsell them your own products, and others you represent. It's simple really -- follow the SBI! process as outlined in the Action Guide and you will succeed.
"Sell" what people want and search for, on the Net... information. This is the foundation of your business, no matter what you plan to sell on the Net. Obviously, the information provided on your Theme-Based Content Site should be tightly related and lead naturally into the sale of your e-good.
While e-goods may be your primary monetization model, additional revenues can be added via Google AdSense, affiliate income, services, etc. See the other monetization articles in the TNT HQ for more possibilities that might "fit" your situation.
Selling an e-good can be highly profitable, easily automated and low-risk. Blend in other monetization models and you can build a strong, diversified and growing online business.
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What's an e-good? It's a digital product. What's so great about this? It turns the Net into a frictionless DISTRIBUTION medium. So what? Well, if you have an online store that sells widgets, you still have to pick-pack-and-ship, just like any OFFLINE mail order operation. In this case, the Net is reduced to merely being a COMMUNICATION medium, an online catalog, really... an excellent one, of course. But you still have all the hassle of dealing with products made of MOLECULES. Give me products made of ELECTRONS, any day! They pass right through the Internet... real smooth! The powerful combination of digital fulfillment and total automation (so easy and D0-able on the Net) translates into a unprecedented ability to SCALE your business! After you've developed your e-good, your incremental costs are the same whether you sell one product, or 1,000,000 products... ZERO time (no pick- pack-and-ship) and ZERO dollars (except for small % for transaction processing). What could me more encouraging and satisfying? (Besides Angelina Jolie smiling at me, that is? :-) ) If selling e-goods interests you... Three NEW modules are coming to Site Build It! in the near future (April-May window) making it the perfect web ecommerce and web hosting solution: An E-commerce Module provides you with a merchant account to clear credit cards online. Plus, you'll have the ability to digitally deliver your e-goods in much the same fashion that SiteSell does now. An Affiliate Module will allow you to build and manage your own affiliate program. Offer your visitors "commission incentives" to promote YOUR products on their Web sites. A Mailout Module will allow you to build, manage, and contact several E-mail Address Lists (in text and HTML formatted e-mails)... 1) Opt-in e-zine 2) Customer e-zines 3) Affiliate e-zine (In addition, we are putting the finishing touches on a powerful server-side module which will provide Photoshop-quality logos and navbars which you can build with a few keystrokes and button clicks.) This web ecommerce and web hosting value bundle (the first 3 modules) will be offered separately, for a fixed annual fee, plus a percentage of your sales that's lower than ANY OTHER COMPANY in this space. (The OPT-IN zine will be part of the "regular," current affiliate value bundle, permanently.) But you haven't heard the BEST part yet... I'll be offering ALL 3 new modules in the web ecommerce and web hosting value bundle to current SBI! subscribers for FREE. Site Build It! will be THE ultimate, the total, e-commerce Web hosting package! Heck, even in its present form, SBI!'ers are super-impressed with its innovative capabilities and affordable price... Wait 'til they see how e-goods e-commerce adds to the bottom line! :-) In short... If you're already a Site Build It! subscriber when we launch the new modules, these modules will AUTOMATICALLY be added to the remainder of your current annual subscription... AT NO ADDITIONAL CHARGE (except, of course, for the % for transaction processing). If you're NOT YET a SBI!'er, get it now. Start building your site while you create your e-good (digital book, collection of photos, software, etc., etc.). By the time you're ready to sell your e-good, we'll be ready to accommodate you with the most radical, advanced Web hosting on the Net, at no extra charge, same as for existing SBI!'ers! SBI! is the future of web ecommerce and web hosting. (Think about it... you don't have to take your phone apart and understand its technology to make a business phone call, do you?) Get SBI! now... and receive the web ecommerce and web hosting Value Bundle free for the rest of the year, too... Site Build It! OK, end of digression (actually, end of SIDEBAR off the digression!). Our bottom line so far? Building an affiliate business and selling e-goods certainly deserve all their "good press." But NOW, let's talk about the largest single sector of the business world, SERVICES! Selling your services online is a FANTASTIC way to leverage your income-building potential -- all at a minimum cost. By services, I don't necessarily mean Net- related services like programming or Web design (although they can and should be included here). You could be...
The diversity of this world, and the people in it, never ceases to amaze me. Just about everyone has an expertise in something that they could sell. Heck, odds are they are already selling it as their primary income source... but have never thought seriously about generating customers globally by using the Web's full potential. (Which brings me back to my friend of a friend in Phuket!)
Dubious? Don't think this happens? Well, consider this... I found SiteSell's current FileMaker Database Programmer on the Internet. I've never met him in person. He happens to live in Australia, which is about as far from Montreal, Canada, as one can get unless you move to the South pole! But this "service-provider" has made over $80,000 of additional income from SiteSell in the last 18 months! Note the word "current" above? I like to keep him on his toes! ;-) I learned that from my wife, who introduces me as her "first husband." ;-)
How much of that $80,000 would he have earned if I had not found him through the Internet? That's correct -- ZERO. And that's another VERY attractive aspect about selling your services on the Net. A SINGLE CLIENT can bring in substantial dollars (don't ask me what a MARRIED ONE can bring in!). So techniques like mastering the SEs, paid-inclusion programs, listing in directories and building massive Pay-Per-Click campaigns have a terrific ROI (Return on Investment). What do most service businesses do online to add new clients to their roster? Either...
-OR-
-OR-
Think about the process of hiring a new service provider, say a top-notch FileMaker programmer or a real estate agent in Anguilla! What's the key? Trust...
Building that trust means building a relationship with a potential client. That's why anyone selling their services via the Net really MUST have his/her own Web site. In order for someone to hire you... 1) First, they MUST be able to find you (most surfers use search results provided by Search Engines). 2) Second, they simply MUST get to know you and trust you. You accomplish this by building credibility and providing valuable information (the content) on your site. You have to show your potential employers that you can provide THE solution that they seek. How do you get found? Simple. Build lots and lots of Keyword-Focused Content Pages, all within a Theme-Based Content Site, which of course is tightly related to the service you are selling. OK, let's recap... In order to effectively sell your services online, you must have a Web site that...
And what's the easiest, headache-free way to accomplish all this? You guessed it... Site Build It!... With SBI!, you focus ONLY on your business. We take care of all the rest for you. It's as easy as using the phone, unless you're using one of those new-fangled wireless babies, in which case SBI! is much easier! ;-) Here are just a few of the many more reasons why Site Build It! is a MUST for A-N-Y-O-N-E who wants to sell a service online... 1) With the server-side tools of the SBI! system, you can build your own Theme-Based Content Site(s), filled with as many keyword-focused content pages as you wish -- without the complexities and headaches of HTML or FTP. *YOU* only have to worry about what you already know... your business. 2) The client-side SBI! Manager and its incredible Brainstorming tool hones in on the most profitable keywords for you to target. 3) Use the Manager, as well, to build a massive Pay-Per-Click Search Engine campaign.
These intensive tasks would normally take hours, even days but with the SBI! Manager they can be done... in minutes.
4) As I mentioned, the ROI is superb. It's really worth it to spend on paid-inclusion programs, Pay-Per-Click campaigns, and directory listings (and naturally, SBI! makes it all, including the tracking, a snap!) When a client can bring you thousands of dollars in business, it stretches how much you can afford to pay for certain traffic-building strategies. 5) SE expertise? Ha! Just hit the "Analyze It!" button, and your page is critiqued for over 30 parameters that account for top Search Engine (SE) rankings. All you have to do to start ranking well at the engines is follow directions! :-) 6) What about submitting, and when should you re-submit? Relax and focus on your business -- SBI! submits your pages automatically, in an SE-friendly way. We even track and report spider visits to ensure that the SEs "get the message." And SBI! tells you how well each page is doing at each of the major engines. 7) SBI! also tracks and analyzes click-ins (INTO your site) and click-throughs (OUT OF your site) so that you can easily get the "big picture" of your traffic-building efforts... that way, you know where/how to spend your time and money. 8) Soon, you'll have your own opt-in e-zine ability, to continuously build and strengthen relationships with potential clients. And you'll also be able to sell an e-book on your area of expertise, which has two advantages... i) develops an extra stream of income ii) builds a strong-but-unspoken "expert" image. I could go on and on, but here's the bottom line... Site Build It! truly is a fascinating and amazing web ecommerce and web hosting solution! If you haven't yet seen how some of our enterprising customers are using SBI!, click on the "Click here to see actual customer SBI! sites" link on the SBI! home page. Enjoy the slide show...
Site Build It!... Remember too... the SBI! guarantee is "good as gold." Try it. If Site Build It! doesn't do EXACTLY what you need and want it to do, just ask for your money back. You can even keep your new domain name as a gift from us, as our thank you for giving us a chance to do business with you.
Site Build It!... Remember, as mentioned above... Purchase SBI! now and get the full web ecommerce and web hosting value bundle FREE for the rest of the year...
No doubt about it... it's amazing how under-represented services are in the land of e-commerce. But, in a sense, that's a good thing. Why? Because... SBI! is about to give you THE edge on your competition! :-)
If you want a free help for web ecommerce and web hosting you can't miss the Sitesell ezine. It is a Web *SALES* e-zine, not a Web marketing one! Each issue will deliver USABLE information in one of the following categories:
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